| Firmographics |
Industry |
Target customers in industries with high demand... |
Healthcare, Tech Startups, Retail |
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Company size |
Ideal customer size in terms of employees and revenue |
SMBs with 50-200 employees, $10M-$50M in revenue |
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Location |
Geographies and regions you serve best. |
North America, Europe |
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Growth |
Companies with growing revenue and market share. |
Startups experiencing 20%+ annual growth |
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| Psychographics |
Pain points |
Issues they want to solve. |
Slow integration of new software, poor customer retention |
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Decision team |
Roles involved in decisions. |
CEO, CTO, Purchasing Manager |
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Buying habits |
Decision cycles, deal sizes, etc. |
Average deal size of $30,000, annual contracts |
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Communities & aggregation |
Where and how they educate themselves or keep up with industry info |
LinkedIn, Slack communities, Podcasts |
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| Technographics |
Tech stacks |
Existing solutions and infrastructure. |
Primarily use Salesforce, AWS |
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Digital maturity |
Adoption of digital processes. |
Companies with advanced CRM and ERP systems |
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Data systems |
How they collect, analyze and use data. |
Utilizes advanced analytics and big data |
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Automation needs |
Interest in AI, ML, automation. |
High interest in adopting new technologies for effic... |